“Shopping vs. maxximizing” | T.J.Maxx

tvc | Grey New York

When you get more you for your money, it’s not shopping, it’s Maxximizing. That was the resounding message throughout development of this spot in which we pushed the client conceptually and visually for their 2019 national TV campaign.

Role: Art Director
ACD, Copywriting: Jamie Rome
ACD, Art Direction: Sungkwon Ha
Copywriter: Anne Lacy
GCD: Hannah Fishman
Producer: Bruce McDonald
Directors: Los Pérez
Editor: Rock Paper Scissors